Share/Refer

Press

Three-Quarters of Americans Say All Doctors Today Should be Using Digital Tech for Patients’ Records

CHARLESTON, SC – February 22, 2016 – Decades ago doctors made house calls and would trek to patients’ homes in the worst of weather to care for patients. Well, those days have passed and we are in a new era when it comes to healthcare. One area the medical profession has been a little slower to embrace is digital technology, especially for patients’ records. Yet, three-quarters of Americans (76%) agree that all doctors today should be using digital technology for patients’ records. And, it is not just younger generations who feel this way as over three-quarters (77%) of those 55 and older agree all doctors should be using digital technology for patients’ records today.

 

These are the results of an online survey conducted by Regina Corso Consulting among 1,011 U.S. adults 18 and older between February 11 and 12, 2016.

 

In fact, almost half of Americans (47%) say they would switch doctors to go to one who used digital technology. Here there is a large generational gap. While just one-quarter (25%) of those 55 and older would switch doctors to one who uses digital technology that number jumps up to half of those 40-54 (50%), over half of those 18-29 (55%) and seven in ten of those aged 30-39 (70%).

 

There are some concerns regarding digital technology. Almost nine in ten U.S. adults (87%) say before digital technology is implemented universally, better security needs to be put in place and six in ten (59%) believe a reliance on digital technology in healthcare automates medical care too much.

 

“Americans are embracing digital technology in healthcare and Millennials and Gen Xers are willing to switch doctors to go to one who uses it,” says Mark Bennett, Head of Digital Communications, Bayer Corporation. “As the industry continues to improve the security for digital records, even more patients will accept this practice.”

 

“As better security is implemented and doctors show digital records are enhancing the care they provide, not replacing any aspect of it, more Americans will be willing to switch to doctors who use digital technology,” states Regina A. Corso, President of Regina Corso Consulting. “Digital is becoming the new norm and healthcare practices that do not complete the transition to it will find themselves losing patients.”

 

 

 

About Regina Corso Consulting

Regina Corso Consulting is a full service public relations and communications focused market research firm. Led by the nation’s premier public release research expert, Regina Corso, the team is made up of seasoned research and communications professionals who deliver strategic and creative research to equip clients with actionable data for communications programs. They provide omnibus and custom research for media outreach efforts, local media tours, social/digital campaigns and thought leadership efforts.  For more information, please visit ReginaCorsoConsulting.com.

 

 

Methodology:

This online survey was conducted by Regina Corso Consulting between February 11 and 12, 2016 among 1,011 U.S. adults, aged 18 and older. Figures for age, gender, education, income, employment and region were weighted to being them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated.

 

 

Table One

DOCTORS SHOULD BE USING DIGITAL TECH

“How strongly do you agree or disagree with the following statements? – All doctors today should be using digital technology for patients’ records.”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
AGREE (NET) 76 68 82 76 77
  Strongly agree 29 23 38 30 24
  Somewhat agree 47 45 43 46 53
DISAGREE (NET) 24 32 18 24 23
  Somewhat disagree 18 25 10 18 18
  Strongly disagree 6 7 9 6 5

Note: Results may not equal 100% because of rounding

 

 

Table Two

SECURITY AND DIGITAL TECH

“How strongly do you agree or disagree with the following statements? – Before digital technology in healthcare is implemented universally, better security needs to be put in place.”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
AGREE (NET) 87 86 81 90 88
  Strongly agree 44 34 37 49 49
  Somewhat agree 43 51 45 42 39
DISAGREE (NET) 13 14 19 10 12
  Somewhat disagree 9 10 10 9 9
  Strongly disagree 4 4 8 1 3

Note: Results may not equal 100% because of rounding

 

Table Three

SWITCHING DOCTORS

“How strongly do you agree or disagree with the following statements? – I would switch doctors to go to one who used digital technology.”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
AGREE (NET) 47 55 70 50 25
  Strongly agree 14 14 28 17 3
  Somewhat agree 33 41 42 33 22
DISAGREE (NET) 53 45 30 50 75
  Somewhat disagree 34 36 18 37 42
  Strongly disagree 19 9 12 13 33

Note: Results may not equal 100% because of rounding

 

 

Table Four

DOCTORS RELYING ON DIGITAL

“How strongly do you agree or disagree with the following statements? – A reliance on digital technology in healthcare automates medical care too much.”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
AGREE (NET) 59 65 70 60 49
  Strongly agree 20 21 30 19 13
  Somewhat agree 39 44 40 40 36
DISAGREE (NET) 41 35 30 40 51
  Somewhat disagree 31 25 21 36 38
  Strongly disagree 9 10 9 4 14

Note: Results may not equal 100% because of rounding

 

 

Posted on in category: Uncategorized | Tagged , , , , , | Comments Off on Three-Quarters of Americans Say All Doctors Today Should be Using Digital Tech for Patients’ Records

Andrew Edwards Joins Regina Corso Consulting as SVP, PR and Communications Research

Research and PR industry veteran brought on to strengthen PR and communications industry offerings

 

 Charleston, SC – February 10, 2016 – Regina Corso Consulting is pleased to announce that Andrew Edwards has joined the firm. In the role of Senior Vice President, PR and Communications Research Andrew will work closely with clients in both agency and corporate settings to provide them with actionable data to support and drive their communications programs.

 

Andrew specializes in coaching communications professionals on how to successfully develop survey concepts and ideas aimed to drive national, local and social media efforts, thought leadership opportunities, internal communications, sales/marketing efforts and brand and message testing.  Results of Andrew’s survey consultation have appeared in the nation’s most prominent media outlets, including The Washington Post, CNN, Forbes, USA Today, The Huffington Post and on The Today show.

 

Andrew brings an extensive background to the firm. Previously, Andrew was Vice President in the Public Relations and Affairs practice at Harris Interactive/Nielsen where he consulted closely with clients ranging from PR firms and Fortune 100 companies to tech start-ups and non-profits. Prior to Harris, Andrew served as founder and president of Surge Research, where he honed his talent for integrating market research into communications programs for a variety of clients.

 

Prior to his career in market research, Andrew spent over a decade working in public relations.  He began his career at Edelman and held senior-level positions at Ketchum, Porter Novelli and Ruder Finn. During his tenure in PR, some of Andrew’s noteworthy clients were Amgen, Liz Claiborne, Novartis, Pfizer, PricewaterhouseCoopers, Roche, Sanofi, and the Korea International Trade Association.

 

“I am thrilled to add Andrew to the team,” said Regina Corso, President and Founder of Regina Corso Consulting. “He brings deep industry experience to his role; he possesses a unique ability to effortlessly merge research and public relations initiatives.  I know Andrew will provide our clients with expert consulting on how to develop survey concepts and not only integrate them, but also use survey data to help develop and drive successful marketing and PR campaigns.”

 

Known as the nation’s premier public release expert, Regina Corso is cited as the source of more than 2,500 public release surveys and has been quoted in hundreds of U.S. and international media outlets, including USA Today, BBC, The Wall Street Journal, CNN, Fox News, Investors Business Daily, and more.  Regina has also partnered with numerous clients on co-presenting data results at press conferences and has served as the source for client digital/social media campaigns.  Prior to the launch of Regina Corso Consulting, Regina worked at Harris Interactive for 10 years, where she oversaw research for public relations firms and all public release studies as well as leading the nation’s longest running barometer of public opinion, The Harris Poll.

“What excites me most about this role is the opportunity to provide hands-on consulting to clients across diverse industries, not to mention facilitating the marriage of the PR and communications profession with research – this really hits home for me,” said Andrew Edwards.  “I’m excited to join this rapidly growing company and support its fast growing need to design and guide successful communications programs.”

Posted on in category: Uncategorized | Comments Off on Andrew Edwards Joins Regina Corso Consulting as SVP, PR and Communications Research

If You Believe These Early Primary Polls, I May Have a Bridge For You

Harken back to a time many moons ago… August of 2007 to be exact. The songs playing on the radio were Fergie’s “Big Girls Don’t Cry” and Plain White Ts with “Hey There Delilah”. Movie-goers were flocking to see Harry Potter and the Order of the Phoenix, Transformers and Fantastic Four: Rise of the Silver Surfer. That month was also one of severe weather with Tropical Storm Erin hitting Texas and Oklahoma, a derecho in Chicago and even a tornado in Brooklyn. And, if you believe the early Republican primary polling, the nation was on a path to have Rudy Giuliani as the GOP nominee.

 

Well, twelve years later and some things have changed. Still have severe weather, it is August after all, and even have a Fantastic Four in the theaters.  But, what we didn’t have was a President Giuliani or even the Republican nominee, Rudy Giuliani. If you look back at the polls from August of 2007, the Rudy juggernaut seems invincible. He was leading in all the major national surveys all summer. Looking at a Diego/Hotline survey from late August, 2007 Rudy Giuliani was at 27% with the rest of the field as follows – Fred Dalton Thompson – 17%; Mitt Romney – 15%, John McCain – 12% and everyone else at 4% or lower. Quinnipiac has the same top four, albeit in a slightly different order – Giuliani – 28%; Romney – 15%, Thompson – 12%; and McCain – 11%. The candidate that was the nominee? The one in 4th place a year before the convention.

 

So it’s 2015 and there is a new juggernaut at the top of the polls. According the CNN/ORC survey that was released this week, Donald Trump is at 24%, followed by Jeb Bush at 13%,Ben Carson at 8%, Scott Walker and Marco Rubio each at 7%, Rand Paul at 6% and Carly Fiorina and John Kasich each at 5%; the other nine candidates are all below 4%.

 

So what comparisons can we draw? Well, just one – don’t read too much into horserace polls this far out from any one actually voting. They really do not do anything to help predict the actual nominee. Besides being from New York, one thing that the Donald and America’s Mayor have in common is familiarity. Both are well known to the public and that’s probably a lot of what is coming across in both years.

 

But, if you want to read something into the horserace surveys, this is what I would take away from them. Donald Trump is tapping into a sense of being fed up with the status quo. He’s expressing honest opinions, not focus grouped messaging and the people are responding to that “freshness”. This is a way to show the establishment that they are fed up and don’t want to take it any longer. How that translates into voting behavior – that’s months from now and a lot can happen in this race between now and then.

Posted on in category: Uncategorized | Tagged , , , , , | Comments Off on If You Believe These Early Primary Polls, I May Have a Bridge For You

Are Donald Trump’s voters those saying things are going in the wrong direction? Not really

One of the reasons given for the rise of Donald Trump is the dissatisfaction of the electorate with, well everything. They are looking for someone who will change the status quo and maybe, just maybe, bring them some hope for the future. We can debate until the end of times if Donald Trump is that person. But, let’s take a look at something else – are people dissatisfied with the way things are going in the country? Basically, the short answer is yes, yes they are.

 

Over half of Americans (52%) say things in the country are going down the wrong track today while one-third (33%) say things are going in the right direction and 15% are not at all sure. But, not every group feels the same way. First, there is a partisan and ideological difference. Just over half of Democrats (51%) and Liberals (53%) say things are going in the right direction. On the other side of the aisle things are a little different as seven in ten Republicans (69%) and almost three-quarters of Conservatives (73%) believe things are going down the wrong track. But where do Independents stand? Closer to Republicans – three in five (60%) say things are going down the wrong track and just one-quarter (26%) believe things are going in the right direction. Moderates are a bit more divided – 45% believe things are going down the wrong track and 41% say they are going in the right direction.

 

Those who have more money should believe things are going great, right? Well those with a lower household income are more likely than those with a higher household income to say things are going down the wrong track, but the difference isn’t as large as one might think. Over half of those with a household income of less than $25,000 (55%), between $25,000 and $49,999 (57%) and $50,000-$74,999 (52%) say things are going down the wrong track. But those with a household income of $75,000 or more are very evenly split – 45% say things are going down the wrong track while 44% say things are going in the right direction.

 

Now how does this impact the race for president? Again – have to put in the caveat that this is very early and a lot of this is a beauty contest at this point, not a contest on issues and who people would actually vote for. But those who believe things are going in the right direction or down the wrong track do have different preferences for president.  Regardless of the Republican nominee (when given Bush, Walker or Paul), in a three way race with Trump almost two-thirds of those who say things are going in the right direction would vote for Hillary Clinton (64% against Bush; 67% against Walker; 65% against Paul).

 

But those who say things are going down the wrong track are clearly more divided and, contrary to popular belief, not all going towards Donald Trump. So in one race it is one-quarter for Jeb Bush (25%), almost one-quarter (24%) for Trump and one in five voting for Clinton (20%) with three in ten of those saying things are going down the wrong track (31%) not at all sure. Change GOP nominees and, among those saying things are going down the wrong track in the country, 24% would vote for Trump, 22% would vote for Clinton and 21% would vote for Scott Walker; one-third (33%) are not at all sure. Finally, with Rand Paul in the mix, 26% of those who think things are going down the wrong track would vote for Trump, 23% would vote for Paul and 20% would vote for Clinton with three in ten (30%) not at all sure.

 

So, what does this all mean? Americans have concerns. They’ve had them for quite some time and they are not all that happy with the way things are going in the country. But, will this translate into President Trump? Probably not. Every election has a dissatisfied portion of the electorate and this means that there can be a lot of fluctuation very early in a campaign (remember Michele Bachman and Herman Cain?) and, although it seems like the campaign has been going on for eons already, it is still very early and months before the first votes are cast. Two things can happen. First, the Republican party will coalesce around one of the more establishment candidates and we will have a “typical” election come next year. Second, however, can be a throwback to 1992 with Mr. Trump in the role of Mr. Perot and really speaking to the dissatisfied. At this point, it is just too early to tell what will happen.

 

Methodology:

This online survey was conducted by Regina Corso Consulting between July 20 and 22, 2015 among 2,012 U.S. adults, aged 18 and older. Data was collected by Toluna on behalf of Regina Corso Consulting. Figures for age, gender, education, income, employment and region were weighted to being them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated.

 

Table One

Right Direction versus Wrong Track

“How do you think things are going in the country today?”

All adults

Total Political Party Political Philosophy
GOP Dem Ind. Cons. Mod. Lib.
% % % % % % %
Down the wrong track 52 69 33 60 73 45 31
In the right direction 33 22 51 26 19 41 53
Not at all sure 15 9 16 14 8 15 15

Note: Results may not equal 100% because of rounding

 

Table Two

Right Direction versus Wrong Track – by HH Income

“How do you think things are going in the country today?”

All adults

Total HH Income
Less than $25k $25,000

-$49,999

$50,000 – $74,999 $75k or more
% % % % %
Down the wrong track 52 55 57 52 45
In the right direction 33 28 26 33 44
Not at all sure 15 18 17 15 11

Note: Results may not equal 100% because of rounding

 

Table Three

Clinton/Bush/Trump

“If the election for President were to be held today and these were the candidates for whom would you most likely vote?”

All adults

Total Direction of country
RD WT
% % %
Hillary Clinton 39 64 20
Jeb Bush 19 13 25
Donald Trump 18 12 24
Not at all sure 25 11 31

Note: Results may not equal 100% because of rounding

 

Table Four

Clinton/Walker/Trump

“If the election for President were to be held today and these were the candidates for whom would you most likely vote?”

All adults

Total Direction of country
RD WT
% % %
Hillary Clinton 40 67 22
Donald Trump 18 13 24
Scott Walker 15 9 21
Not at all sure 27 12 33

Note: Results may not equal 100% because of rounding

 

 

Table Five

Clinton/Paul/Trump

“If the election for President were to be held today and these were the candidates for whom would you most likely vote?”

All adults

Total Direction of country
RD WT
% % %
Hillary Clinton 39 65 20
Donald Trump 19 14 26
Rand Paul 17 9 23
Not at all sure 25 11 30

Note: Results may not equal 100% because of rounding

Posted on in category: Uncategorized | Comments Off on Are Donald Trump’s voters those saying things are going in the wrong direction? Not really

In Three Way Races, Donald Trump and GOP Nominee Neck and Neck- in Second/Third Place

Hillary Clinton ahead by at least 10 points against Trump and either Bush, Walker or Paul

 

NEW YORK, NY – July 23, 2015 – Donald Trump has definitely ingested the race for the 2016 Republican nomination with a sense of, well, I guess the right adjective depends on where you stand on the political spectrum. But, especially after the criticism of POWs this past weekend, the path to the nomination is not an easy one for him. The talk has been that he might use some of his considerable fortune, a la Ross Perot in 1992, and run as an Independent. If so, what does that mean for the race with some of the leading Republican contenders right now and Hillary Clinton, the leading Democratic contender?

 

These are the results of an online survey conducted by Regina Corso Consulting among 2,012 U.S. adults 18 and older between July 20 and 22, 2015.

 

Clinton/Bush/Trump

If the election was a three way race, almost two in five Americans (39%) would vote for Hillary Clinton, while almost one in five would each vote for Jeb Bush (19%) or Donald Trump (18%); one-quarter (25%) are not at all sure. As expected, strong majorities of Democrats (74%) and Liberals (68%) would vote for Clinton, but among Republicans and Conservatives there is a divide. Two in five Republicans (41%) and one-third of Conservatives (33%) would vote for Jeb Bush while three in ten Republicans (30%) and Conservatives (29%) would vote for Trump. Among Independents, three in ten (31%) would vote for Hillary Clinton, one in five (21%) would vote for Donald Trump and less than one in five (17%) would vote for Jeb Bush.

 

Clinton/Walker/Trump

Changing the Republican nominee, two in five Americans (40%) would vote for Hillary Clinton, almost one in five (18%) would vote for Donald Trump and 15% would vote for Scott Walker while over one-quarter (27%) are not at all sure. Strong majorities of Democrats (75%) and Liberals (72%) would vote for Hillary Clinton while those on the other side of the aisle are even more divided. Three in ten Republicans would each vote for Scott Walker (31%) and Donald Trump (30%) and three in ten Conservatives would each vote for Scott Walker (29%) and Donald Trump (29%). Among Independents, almost three in ten (28%) would vote for Clinton, one in five (20%) would vote for Trump and 16% would vote for Walker.

 

 

Clinton/Paul/Trump

Looking at still a different possible Republican nominee, if the election were to be held today, almost two in five Americans (39%) would vote for Hillary Clinton, almost one in five (19%) would vote for Donald Trump and 17% would vote for Rand Paul. Over seven in ten Democrats (76%) and Liberals (71%) would vote for Clinton; at least one-third of Republicans (36%) and Conservatives (33%) would vote for Trump; and over one-quarter of Republicans (31%) and Conservatives (27%) would vote for Paul. Among Independents, over one-quarter (28%) would vote for Clinton while just over one in five would each vote for Trump (22%) and Walker (21%).

 

Musings

At this stage of an election, these polls should be looked at with a great deal of caution. Is this what will happen in November? Most assuredly it isn’t. But, these do give us an important takeaway – there is a desire for something different out there. One thing about Donald Trump that can’t be denied is he tells it exactly as he thinks and feels it. Many of those who have catapulted him to the top of a number of Republican primary polls probably aren’t saying they want him to be President or even the GOP nominee. They are saying they don’t want more of the status quo. A candidate who dares to be a little different can go a long way.

 

 

 

 

About Regina Corso Consulting:

Regina Corso Consulting is a full service research firm specializing on research for public release. They provide research for agencies and companies to help them drive their PR. For more information, please visit ReginaCorsoConsulting.com.

 

 

Methodology:

This online survey was conducted by Regina Corso Consulting between July 20 and 22, 2015 among 2.012 U.S. adults, aged 18 and older. Data was collected by Toluna on behalf of Regina Corso Consulting. Figures for age, gender, education, income, employment and region were weighted to being them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated.

 

Table One

Clinton/Bush/Trump

“If the election for President were to be held today and these were the candidates for whom would you most likely vote?”

All adults

Total Political Party Political Philosophy Gender
GOP Dem Ind. Cons. Mod. Lib. Male Female
% % % % % % % % %
Hillary Clinton 39 10 74 31 16 48 68 38 39
Jeb Bush 19 41 5 17 33 16 10 22 16
Donald Trump 18 30 7 21 29 15 8 20 15
Not at all sure 25 18 14 31 22 21 14 19 31

Note: Results may not equal 100% because of rounding

 

 

 

 

Table Two

Clinton/Walker/Trump

“If the election for President were to be held today and these were the candidates for whom would you most likely vote?”

All adults

Total Political Party Political Philosophy Gender
GOP Dem Ind. Cons. Mod. Lib. Male Female
% % % % % % % % %
Hillary Clinton 40 16 75 28 15 49 72 41 40
Donald Trump 18 30 8 20 29 16 8 19 17
Scott Walker 15 31 4 16 29 11 7 18 12
Not at all sure 27 23 12 35 27 23 14 22 32

Note: Results may not equal 100% because of rounding

 

 

Table Three

Clinton/Paul/Trump

“If the election for President were to be held today and these were the candidates for whom would you most likely vote?”

All adults

Total Political Party Political Philosophy Gender
GOP Dem Ind. Cons. Mod. Lib. Male Female
% % % % % % % % %
Hillary Clinton 39 11 76 28 15 47 71 40 38
Donald Trump 19 36 7 22 33 17 7 22 16
Rand Paul 17 31 5 21 27 15 10 19 14
Not at all sure 25 22 13 30 25 21 12 19 31

Note: Results may not equal 100% because of rounding

 

 

Posted on in category: Uncategorized | Tagged , , , , , , , , , , , | Comments Off on In Three Way Races, Donald Trump and GOP Nominee Neck and Neck- in Second/Third Place

Wave the Flag? Maybe Not if You Are Under 30

Almost half of Americans believe another song should be the National Anthem

 

 NEW YORK, NY – June 25, 2015 – As towns across the country plan their annual Independence Day parades and firework shows they may have great turnouts as four in five Americans (79%) say they are patriotic. But, they may not have as many young Americans there as three in ten 18-29 year olds (30%) and over one-quarter (27%) of those 30-39 say they are not patriotic. That changes as one ages – almost nine in ten (88%) of those 55 and older say they are patriotic.

 

This are the results of an online survey conducted by Regina Corso Consulting among 2,062 U.S. adults 18 and older between June 11 and 15, 2016.

 

The National Anthem

Recently there has been discussion about changing the National Anthem and one reason sometimes given is people just don’t know what it is. Well, that’s not the case as four in five Americans (80%), when given a list of five patriotic songs, say The Star Spangled Banner is the National Anthem. One in ten (10%) say it is God Bless America while smaller numbers say it is America the Beautiful (5%), My Country ‘Tis of Thee (4%), and Battle Hymn of the Republic (1%).

 

Those who want change may have some public support behind them. While over half (55%) of Americans say The Star Spangled Banner should be the National Anthem, almost half say it should be another song. More than one in five (22%) believe God Bless America should be the National Anthem, while 10% say it should be America the Beautiful, 7% My Country ‘Tis of Thee, 2% Battle Hymn of the Republic and 4% believe it should be something else.

 

Musings

Do Americans become more patriotic as they age? If Americans do not progressively become more patriotic, what does that mean for future decades? It may not matter what the National Anthem is down the road if there is a waning sense of patriotism. But, perhaps looking at it as a glass half full instead of empty, maybe this isn’t a sense of moving away from the U.S, but toward something new as younger generations view the U.S. as part of a larger world. These younger Americans are the first to grow up with the Internet and the connectivity that brings – this could not be diminishing patriotism but opening their eyes to something new and more far-reaching. Maybe we need a new word to encompass this new viewpoint.

 

 

 

About Regina Corso Consulting:

Regina Corso Consulting is a full service research firm specializing on research for public release. They provide research for agencies and companies to help them drive their PR. For more information, please visit ReginaCorsoConsulting.com.

 

 

Methodology:

This online survey was conducted by Regina Corso Consulting between June 11 and 15, 2015 among 2.062 U.S. adults, aged 18 and older. Data was collected by Toluna on behalf of Regina Corso Consulting. Figures for age, gender, education, income, employment and region were weighted to being them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated.

 

 

Table One

How Patriotic Are You?

“How patriotic would you say you are?”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
PATRIOTIC (NET) 79 70 73 80 88
   Very Patriotic 29 24 24 30 34
   Patriotic 51 46 49 50 54
NOT PATRIOTIC (NET) 21 30 27 20 12
   Not that patriotic 13 20 17 14 7
   Not at all patriotic 8 10 10 7 5

Note: Results may not equal 100% because of rounding

 

Table Two

Do Americans Know What the National Anthem is?

“Which of the following songs is the National Anthem of the United States?”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
The Star Spangled Banner 80 77 70 79 89
God Bless America 10 10 16 11 5
America the Beautiful 5 6 7 6 3
My Country ‘Tis of Thee 4 5 3 4 3
Battle Hymn of the Republic 1 2 3 1 *

Note: Results may not equal 100% because of rounding; * indicates less than 0.5%

 

Table Three

What song should be the National Anthem?

“Which of the following songs do you think should be the National Anthem of the U.S.?”

 

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
The Star Spangled Banner 55 60 48 52 58
God Bless America 22 20 24 26 19
America the Beautiful 10 6 12 8 13
My Country ‘Tis of Thee 7 8 7 8 6
Battle Hymn of the Republic 2 2 4 1 1
Something else 4 4 4 4 3

Note: Results may not equal 100% because of rounding

 

 

Table Four

What is the 4th of July?

“Of these, what does the 4th of July most mean to you? While it may mean all of these, please choose the one it most means to you?”

All adults

Total Age
18-29 30-39 40-54 55+
% % % % %
The Declaration of Independence being signed 50 44 41 52 57
The founding of America 23 20 24 20 28
Parades and/or fireworks 13 20 14 14 6
A day off of work/school 5 6 9 4 3
Going to the beach 3 4 6 2 1
Something else 6 6 6 7 5

Note: Results may not equal 100% because of rounding

 

 

 

Posted on in category: Uncategorized | Tagged , , , , , , , , | Comments Off on Wave the Flag? Maybe Not if You Are Under 30

Regina Corso Consulting, a Full Service Research Firm, Launches Today

NEW YORK, NY – June 16, 2015 – Regina Corso Consulting, a new full service research company focusing on research specifically designed for public release, opens for business today. “Conducting research designed to meet the demands of the media and public eyes takes a specialized hand,“ says Regina A Corso, founder and President. “While many places now exist to conduct surveys, knowing how to ask the right questions and look at data correctly is extremely important to ensure the media will use the results.”

Ms. Corso brings a wealth of experience and over twenty years in market research to this endeavor. For over a decade she worked on The Harris Poll, the world’s longest running barometer of public opinion and was the head of The Harris Poll for 8 years. While at Harris Interactive, in addition to managing their venerated survey, she also worked for public relations firms helping them help their clients conduct research for use in a myriad of campaigns as well as for associations and Fortune 500 companies. These surveys ranged from those of the general public to more specialized audiences such as children, teachers, IT decision makers, corporate counsel, and small business owners, just to name a few.

Ms. Corso also has experience in every aspect of a public relations campaign, having been the head of corporate communications for Harris Interactive which involved drafting press releases, working on roll out strategies and acting as a spokesperson.

“Opening my own firm has been a dream and I’m thrilled to be able to achieve this,” says Ms. Corso. “Providing my clients with the research they need to make smart decisions and get the media attention they desire is something I enjoy doing. Not everyone is able to do what they love and I consider myself lucky.”

Please visit ReginaCorsoConsulting.com for more information about our services and about Ms. Corso.

Posted on in category: Uncategorized | Comments Off on Regina Corso Consulting, a Full Service Research Firm, Launches Today

Story to Tell

Welcome to the Press Page of Regina Corso Consulting. Most of our clients have a story to tell – whether for themselves on on behalf of their client. Our role is to provide the research that helps drive the story – and we’re happy to also share your story.

Posted on in category: Uncategorized | Comments Off on Story to Tell
Top