Research and PR industry veteran brought on to strengthen PR and communications industry offerings
Charleston, SC – February 10, 2016 – Regina Corso Consulting is pleased to announce that Andrew Edwards has joined the firm. In the role of Senior Vice President, PR and Communications Research Andrew will work closely with clients in both agency and corporate settings to provide them with actionable data to support and drive their communications programs.
Andrew specializes in coaching communications professionals on how to successfully develop survey concepts and ideas aimed to drive national, local and social media efforts, thought leadership opportunities, internal communications, sales/marketing efforts and brand and message testing. Results of Andrew’s survey consultation have appeared in the nation’s most prominent media outlets, including The Washington Post, CNN, Forbes, USA Today, The Huffington Post and on The Today show.
Andrew brings an extensive background to the firm. Previously, Andrew was Vice President in the Public Relations and Affairs practice at Harris Interactive/Nielsen where he consulted closely with clients ranging from PR firms and Fortune 100 companies to tech start-ups and non-profits. Prior to Harris, Andrew served as founder and president of Surge Research, where he honed his talent for integrating market research into communications programs for a variety of clients.
Prior to his career in market research, Andrew spent over a decade working in public relations. He began his career at Edelman and held senior-level positions at Ketchum, Porter Novelli and Ruder Finn. During his tenure in PR, some of Andrew’s noteworthy clients were Amgen, Liz Claiborne, Novartis, Pfizer, PricewaterhouseCoopers, Roche, Sanofi, and the Korea International Trade Association.
“I am thrilled to add Andrew to the team,” said Regina Corso, President and Founder of Regina Corso Consulting. “He brings deep industry experience to his role; he possesses a unique ability to effortlessly merge research and public relations initiatives. I know Andrew will provide our clients with expert consulting on how to develop survey concepts and not only integrate them, but also use survey data to help develop and drive successful marketing and PR campaigns.”
Known as the nation’s premier public release expert, Regina Corso is cited as the source of more than 2,500 public release surveys and has been quoted in hundreds of U.S. and international media outlets, including USA Today, BBC, The Wall Street Journal, CNN, Fox News, Investors Business Daily, and more. Regina has also partnered with numerous clients on co-presenting data results at press conferences and has served as the source for client digital/social media campaigns. Prior to the launch of Regina Corso Consulting, Regina worked at Harris Interactive for 10 years, where she oversaw research for public relations firms and all public release studies as well as leading the nation’s longest running barometer of public opinion, The Harris Poll.
“What excites me most about this role is the opportunity to provide hands-on consulting to clients across diverse industries, not to mention facilitating the marriage of the PR and communications profession with research – this really hits home for me,” said Andrew Edwards. “I’m excited to join this rapidly growing company and support its fast growing need to design and guide successful communications programs.”