Process For Success
Our Role is to Provide the Research that Moves the Story Forward
Success in a survey hinges on our innovative process: ideation, cultivation and creation. At the heart of every successful project is an agile team fully equipped to deliver results from start to finish. Our teams are well prepared for projects of all shapes and sizes, allowing for skillful collaboration with the client. Our innovative process combines modern thinking with advanced questionnaire design and development resulting in distinct and newsworthy results.
Step 1: Ideation
We host ideation sessions with all clients to discuss goals and objectives for every project and identify unique angles and trends to explore.
Step 2: Cultivation
Our consultative approach combined with sophisticated questionnaire design and development. We our use of multiple choice, grid, ranking and open-ended question design cultivates multiple newsworthy angles.
Step 3: Creation
Our deliverables are living narratives.
Human Insights, Instant Results
Qualitative Research
We Develop Innovation in Surveys and Research
In-Depth Interviews (IDI)
Whether it is a few interviews with CEOs to help guide a campaign or test a message or some pre-interviews before a custom survey of a targeted audience, we can recruit conduct and analyze these IDIs for you.
Focus Groups
We can work with you on every aspect of this from crafting the moderator’s guide to recruiting the participants to conducting the groups and writing up the analysis.
Messaging Research
If the message isn’t right, then the impact won’t be the one you need. We can test the various messages you are thinking of to hone in on the one that will get you the right impact. Also, maybe you have already started using a message and are wondering if it worked. We can see if the needle has moved – doing a pre- and post-message test to give you quantifiable numbers.
We Go Beyond Traditional Research Methods